Agency accounts for traffic arbitrage: Bigo ads vs Tiktok ads

In traffic arbitrage, TikTok ads and Bigo ads are two powerful and similar traffic sources.

TikTok Ads

The platform provides coverage of approximately 13.6% of the world's population and holds the third place in popularity among social networks after Facebook and Instagram Metricool. Thanks to advanced targeting tools and deep analytics capabilities, advertisers can precisely target campaigns and scale them in the desired audience segments.

At the same time, the average ROI on TikTok is $ 2 profit for every $ 1 spent, and 24% of marketers consider this platform the most profitable compared to other social networks.
TikTok shows high engagement rates due to the recommendation algorithm that instantly finds relevant audiences and keeps them in the Shopify short video feed.

TikTok users are predominantly under 35 years old: 36.2% are aged 18–24, 33.9% are 25–34, with a nearly equal gender distribution (54.8% men and 45.2% women). Together, this creates favorable conditions for promoting FMCG, mobile apps, and lifestyle brands with an emphasis on a young, active audience.

Bigo Ads

The platform relies on the audience of two apps — Likee and Imo — with a combined base of over 400 million monthly active users, concentrated primarily in South and Southeast Asia, the Middle East, and Russia.

The platform stands out for its flexible moderation, allowing it to work with verticals such as gambling, dating, and cryptocurrency, and offers a variety of ad formats in the form of full-screen videos, branded takeovers, in-feed creatives, and native integrations fastlaunch.prolira.agency. Bigo Ads agency accounts provide access to an expanded list of targeting countries, accelerated moderation, and personal technical support.

Bigo Ads covers over 400 million users in 150+ countries, with a predominantly 18-25 year old audience. The platform uses deep learning AI algorithms to optimize bids for o-CPC and ROAS, which helps increase campaign efficiency even with low budgets.

Low competition compared to classic social networks and TikTok allows you to achieve a lower cost per click and increase the CTR of video advertising to 3-4% and higher.

Why Bigo Ads: advantages over TikTok ads

Low competition and cost per click. The newness of the source makes Bigo Ads less saturated than TikTok, Instagram or Facebook. According to partners' experience, the average CPC here can fall by 30-50% compared to TikTok, and the CTR of video ads reaches 3-4% instead of 1-2% on classic platforms.

Flexible moderation rules. Bigo Ads allows verticals that are prohibited or strictly limited in TikTok, which is important for arbitrageurs working with "gray" traffic. Below is a list of verticals with the best conversion:

• Sweepstakes
• Search arbitrage
• Dating
• Nutra
• Apps Install
• Finance
• E-commerce

How to get an account in Bigo Ads

It is possible to get Bigo Ads accounts directly only if you have a registered foreign legal entity, conclude an official contract with the platform, pass all checks and pay the invoice - only after this will you have access to creating accounts in the Bigo business center.

This option is not suitable for all arbitrageurs due to long moderation and verification processes, so the best solution is to use agent accounts.

Agent accounts in Bigo Ads provide expanded opportunities for interaction with the platform. The main advantages include:

• High trust. Agent accounts have an increased level of trust from the platform, which contributes to more loyal moderation and reduces the likelihood of rejection of your promos.
• Advanced management tools. Agency accounts provide access to additional campaign management tools and more flexible budget allocation.
• Simplified balance replenishment. You can make a deposit directly without the need for cards, which simplifies the process of funding campaigns.
• Access to an expanded list of countries. Agency accounts provide the ability to target a wider list of countries, which allows you to reach a larger audience.

RentAcc Agency Accounts

We at RentAcc provide universal access to advertising platforms such as Facebook, Google Ads, BIGO, KWAI, Moloco DSP and others, allowing you to launch campaigns on favorable terms. We have:

• Accept any verticals. You can upload any offers, including gambling, crypto, nutra and others.
• Favorable terms. Commission from 6%, reduction to 0% and cashbacks for spend.
• Refunds and balance transfer. If an account is blocked, we return the money or transfer the balance to a new account as quickly as possible.
• Quick start. We issue accounts without delays and lengthy checks.
• Professional support. Help at all stages of launch, advice and recommendations.
• CRM for management. All account transactions - replenishments, transfers and status - are available through your personal account, in real time.
• Notifications. Timely reminders about the balance and status of accounts in the personal account and telegram bot, which helps control budgets and avoid downtime.

To get a balance, simply register on the RentAcc platform, top up your balance and leave a request for an account.

Read more about the launch and placements in the article: Bigo Ads Review: How to Set Up Advertising

Conclusion

TikTok Ads remains an indispensable tool for large-scale campaigns with huge reach and flexible targeting, but faces high competition and rising rates. Bigo Ads offers an alternative: a fresher audience, low prices per click, flexibility in choosing verticals and reliable support through agency accounts. For experienced arbitrageurs, especially those working with “gray” traffic and non-standard offers, Bigo Ads can become a key source of profit in 2025.