In-app traffic: Igaming case March-April 2025

The article collects key points about using in-app traffic for the iGaming verticals. Below, we will dive into where to get in-app traffic, real numbers for the gambling + Moloco DSP combo, the best creative formats, and campaign launches.

Why In-App Traffic and Where to Get It

Advantages of the In-App Channel

High share of mobile users. Over 60% of bets are now placed via mobile devices, and the share of mobile platforms will continue to grow (risk.inc).

Low fraud rate. In 2023, 22% of digital ad spend was lost to fraud schemes, but in-app SDK integrations reduce the risk of fraud (Business of Apps).

Deep targeting. SDK collects behavioral signals inside the app, enabling more precise targeting of "hot" users.

LTV optimization and retargeting. In-app platforms automatically reallocate budgets to the best hours and GEOs, boosting ROI.

Sources of In-App Traffic

Moloco DSP — access to proprietary and partner sources (Xiaomi, Vungle, Unity, AppLovin, IronSource), 6.7 billion devices, machine learning processes over 8 million parameters per second (Partnerkin).

Mintegral — open internet, playable ads, retargeting campaigns with enhanced segmentation, Fumb Games case study: 3× conversion growth in January 2025 (mintegral.com).

Mi Ads — built-in network within the MIUI ecosystem (≥ 685 million MAU), favorable CPM and CPC for Asian markets (Coolest Gadgets).

RichAds and Pop channels — domain traffic, pop-under, and other non-traditional formats; domain traffic converts 10× better than regular pop (Scaleo).

Statistics for the Gambling + Moloco DSP Combination (March–April 2025)

Creatives: Placements and Formats in Moloco DSP

• Rewarded Video — up to 8% conversion for gambling, best format for engaging "hot" users.
• Playable Ads — interactive format, CTR growth up to 12%.
• Interstitial — covers up to 70% of the audience in mid- and high-end games.
• Native — sponsored ads in news and lifestyle apps.
• Banner/MREC — cheap reach, good for initial touchpoints.

There are plenty of creative examples available online. Best-performing types: testimonial ads with player reviews, offer creatives with bonuses, and storyline creatives immersing users into gameplay.

Step-by-Step Guide to Launching Ads on Moloco DSP

• App registration: through "Overview" → "Create" → select platform and insert link to Google Play/App Store.
• Filling out parameters: bundle ID, category, age rating, MMP (Adjust, AppsFlyer, Branch).
• Campaign creation: choose goal (Install/ROAS/CPA), strategy (Budget/Target CPI).
• GEO targeting: from simple (One-Campaign-Many-Countries) to detailed (One-Country-One-Campaign).
• Setting creatives and budget: upload files, set timing, send for moderation.
• Post-launch optimization: manually disable expensive placements, enable probabilistic modeling on iOS, analyze metrics.

Detailed step-by-step instructions with screenshots and extended explanations can be found in the article.
And don't forget about tracking — connect it right away. Moloco easily integrates with AppsFlyer; setup instructions are available in the article.

RentAcc Agency Accounts: Advantages and Access

Moloco doesn’t let everyone in — it’s a closed DSP. To access it, you must pass verification, connect via SDK or API, and maintain turnover. A simpler and faster way is to rent a ready-made agency account.

Why RentAcc?

• Fast Access: ready Moloco DSP accounts without lengthy verification.
• Real-Time Analytics: all balance movements (top-ups and transfers) are displayed in your personal dashboard in real time.
• Guarantees: refunds, balance transfers, financial reporting.
• Technical Support: campaign setup assistance, expert recommendations, 24/7 top-ups, and Telegram bot notifications.

How to Get an Agency Account

• Registration: fill in the required information and activate the account via the bot.

• Choose a platform: if you don't see the needed platform in the dashboard, contact support to order a custom account.

• Top up the balance: copy the wallet address in the dashboard, transfer funds in a convenient way (minimum top-up $500). After transferring, insert the transaction hash into the appropriate field and click "Send request."

• Submit an account request: fill out the form and click "Create account."

Conclusion

In-app traffic in 2025 remains a key channel for launching and scaling gambling offers: it provides high conversion rates, low fraud, and deep optimization via SDKs.
Among networks, Moloco Ads stands out thanks to AI, a broad ecosystem, and soft moderation; Mintegral impresses with flexible formats and playable creatives; and Mi Ads with its massive MIUI user base.

Real case studies confirm the efficiency of the gambling + Moloco DSP combination. For a faster launch and stable operations, we recommend using RentAcc agency accounts.