Push.House Review: The Ultimate Guide For 2024

Push traffic is a traffic format that you have heard a million times already as an affiliate. And for the majority, they have already tried this traffic form and made tons of money from it a couple of years back and then diverted to other traffic sources. A lot of people are always wondering if it still works and if it's worth exploring in 2024 and beyond.

We're introducing you to Push.House, a push traffic source that's bringing a difference to the affiliate marketing industry through its unique value points that help affiliates make the most out of push traffic.

By the end of this article, you'll get to know everything about Push.House, what it offers, and plan your way to creating your first push traffic campaign.

Spoiler: They are also giving an amazing offer to affiliates who join their platform. Read till the end to discover the offer.

Push House Overview

Push House was founded in 2018 by a team from Ukraine. The same team that later on came up with the CPA.House affiliate network and Partners.House push subscription service as extensions of their services in the affiliate marketing industry.

Push House has a lot to offer and one of its biggest perks is that it offers affordable prices for traffic. They have their own affiliate program to monetize traffic with push subscriptions — Partners.house. Due to this, the quality of traffic is controlled and maintained at a high level.

On the traffic side, the ad network has a push subscriber user base of over 50 million people that generate over 300 000 000 impressions per month. They have got lots of volumes for affiliates to play with push, in-page push, and on-click traffic options.

They also have an anti-fraud system that gets you only the targeted traffic and real users, and thus you do not get any bot or fake traffic.

Push House also has some innovative targeting features that allow you to apply precise targeting to your campaigns and identify top-performing feeds for your offers. They have also introduced In-Page capping to set click frequency limits for each user, automated rules that automatically optimize your campaigns as well as micro-bidding, which allows advertisers to manage bids on individual placements and targeting options.

Niches Allowed

Push House accepts a wide range of niches including:

Sweepstakes
Nutra
Gambling
Crypto
Health & Beauty
Finance
Insurance
Adult, etc

Note: The ad network accepts campaigns in the adult niche, but with a condition that advertisers must not display nudity in the ad creatives. They can display that in the landing pages and offer pages but not in the ads.

Campaign Types/ Formats

Push House allows you to go for two different types of campaigns which are:

Push Notifications
In-Page Push Notifications
On-Click Ads (pop-up, pop-under, click-under)

This gives you a great targeting basis, depending on what you’ve planned as a strategy for your promotion.

Traffic Volumes and CPC Rates

The ad network runs ads in all countries in the world. It reaches audiences in over 185 countries with the most volume coming from India, Indonesia, and Russia. The screenshot below shows the GEOs with the highest number of daily impressions for both mobile and desktop with their CPC rates.

Minimum Deposit

The ad platform accepts an amount of $50 as the minimum deposit for advertisers. On top of that, they have an exclusive coupon for new advertisers that offers a 10% bonus on top of the first amount that is deposited.

How to Register on Push House

Push House has a seamless registration process as everything has been carefully thought out. The website has a clean and fresh look and is super easy to navigate – just click the Signup button on the homepage to create your account.

After filling in your details, a verification link will be sent to your email. All you will have to do is to click it so you can access the platform.

Personal Account Overview

When you log in, the dashboard will be the first thing you see. This is the primary panel for your account.

From this page, you can view your impressions, clicks, CTR, and ad spend as well as an overview of your two most successful campaigns. This page also displays the Top 10 Active and Top 10 Free GEOs.

From the top navigation bar, you can see your name, the amount of money in your account, your account manager, and your moderator.

Here’s a quick breakdown of each tab and what it does:

Main Panel: This will take you to the website's home page when you click it.
News: Here you can find the most recent news and updates from the ad network.
Network Volume: Here, you can view the precise traffic volume data for all ad types over the last 24 hours.
Create Campaign: This is where you can create a new ad campaign.
Campaign List: View and manage all your existing campaigns.
Campaign Groups: Here you can set up and manage campaign groups with pre-defined settings. Push House also offers Templates in Campaign Groups, allowing you to create campaign templates with preset parameters that can be applied to any campaign with a single click, saving time and streamlining optimization.
Statistics: Here you can access detailed campaign performance statistics and reports.
Finance: This is the tab where you can top up or fund your account.
Audiences: Here you can create and manage your audiences. as well as set up your own blacklists and whitelists. Push House has also introduced the "Retargeting Pixel", which allows you to retarget the visitors that clicked your ads, or visited your landing page or sales page.
Support: This is where you can contact the team by simply submitting a ticket, and the support team will respond to your query.
Blog: Here you can access Push.House's blog with guides, case studies, and industry news.
API: Here you can get information on using Push.House's API for automation and integration with your company's websites and tracking platforms.
Bonuses: Here you can find promo codes, bonuses, and free trial offers of several affiliate marketing tools and services that partner with Push.House.
Rules: This depicts the guidelines for working with the ad network.
F.A.Q: This is where you can quickly find answers to frequently asked questions.

How to Fund or Top Up the Account

Before you can run ads on Push House you’ll need to add funds to your account.

To top up your account, you will need to:

Click on the "Finance" option on the sidebar menu
Choose your payment method
Fill in the amount you'd like to deposit (Keep in mind that the minimum deposit is $50)
Add a promo code if you have any
Then finally click the "Top Up" button

Note: In order for the promo code to work, you first have to make a deposit. The top-up process is so seamless and pretty much self-explanatory, so let’s move on to creating your first ad. Sign up with Push House and get 10% extra on the value of your deposit by clicking on this link.

How to Create a Campaign on Push House

Push House suggests that you evaluate the network traffic and CPC for all possible GEOs before creating your campaign. To do so, go to the "Network Volume" page and look at the amount of traffic tracked for all GEOs during the previous 24 hours.

You may view statistics for push or in-page notifications by using the tabs above the statistics table.

You must also choose the type of ad you wish to run — either Web Push, In-Page Push or OnClick ads. (For the purposes of this guide, we'll choose push).

After you've decided on the GEO(s) and ad type to target, you can begin the campaign creation process.

Steps to create a campaign with Push House

To create the push campaign on Push House, you need to follow the following steps:

1. Click on the "Push" option on the side navigation bar and select “Create Campaign” on the drop-down menu that shows up.

2. A campaign setup page will be displayed and you will have to fill in the details of your campaign like:

The campaign title
Ad format
The link/ target URL to your offer page, landing page, or tracking link. This field uses tracking macros which include:
{click_id} — This macro will track every unique click made by a visitor
{site} — This macro displays the website from which the user received the push notification. It is useful when you want to know which sites are profitable and which are draining your bank account with no return. Once you've identified these sites, you may add them to a blacklist to exclude non-profitable traffic sources.
{camp} — This macro displays which ad campaign the user selected.
{pdpid} — This macro keeps track of the user's subscription age. Push House divides all traffic into categories based on subscription age.
{price} — This macro tracks the cost of a user's click on your ad.
{feed} — In addition to the traffic that Push House has, there is also a large amount of traffic driven from the feeds. This macro gives you more insight into the feeds and their traffic quality.
{country} — This macro shows you the country where your ad is displayed.
{city} — This macro shows you the city where your ad is displayed.
{os} — This shows you the OS of your traffic.
{browser} — This macro can track the browser used by your traffic.
{format} — This macro is used to track the campaign format that your ads are configured in.
{lang} — This macro is used to track the browser language of your traffic.

3. Next, you will have to configure your traffic settings. Here you can select details of the kind of traffic you want to target. Traffic options include:

Push House traffic (Here you can choose to receive traffic from Push House's inhouse traffic)
Partners traffic (Here you can choose to receive traffic from the different partners that supply traffic to Push House)
Country
CPC (Your CPC will immediately default to the minimum CPC allowed in the country you have selected. You can change that if you want to increase your bid.)
City
Campaign group (Here you can select a pre-made campaign group that you created in the Campaign group section. If you did not set a pre-made campaign group, you can leave that)
Audience (Here you can select a custom-made audience that you created on the Audiences section. If you did not set a custom audience, you can leave that)

4. Next, you will have to fill in the campaign targeting details which include the following:

Device (Either mobile/ desktop)
OS
OS version
Browser
Browser Language
Connection type
Subscription age

Note: You can also decide to exclude or include particular targeting parameters

5. Next, you have to specify your ad budget and click limits. You can specify the overall campaign budget, daily budget, total clicks limit, and daily click limit. The minimum daily budget limit is $10, and the minimum overall budget limit is also $10.

Note: Push.House also offers Micro bidding. With Micro bidding you can manage and optimize bids on individual platforms. With its help, you can increase bids on profitable placements and reduce them on less effective ones, thereby increasing the overall revenue from your advertising campaign. Click here to learn more about this feature.

6. Next, you have to set up your campaign schedule. If your offer requires it, this tool allows you to run your ad on specific days of the week or at specific times of the day.

7. Push.House also lets you set up automated rules for your campaign. Right after setting your campaign schedule, you can set up automated rules to control campaigns, sources, and feeds based on various metrics like impressions, clicks, leads, spend, revenue, cost per lead, CR, CTR, ROI, profit, and win rate. You can set up rules to automatically adjust bids or stop campaigns based their on performance.

8. After setting up your automated rules next you have to create your ad. And to do this, you'll have to follow the following steps:

Select a badge (This will add a symbol that is relevant to the vertical of your offer. It has been proven to increase ad CTR and relevance.)
Declare if your ad contains adult content or not. This will help the system to show your ad to the right audience.
Fill in your ad title
Fill in your ad text/ copy
Attach your push notification icon
Attach the image that will be displayed with your push notification

Hot Tip: Push.House gives you the option to add up to 10 ad creatives. All ads will be divided into 10 separate campaigns numbered from 1 to 10 to allows you conduct more efficient and faster split testing.

If you are running out of ad ideas, you can always chech out the platform's free ad spy tool called Spy.House, that gives you access to spy on thousands of new ads every day.

You can also choose if your campaign should run or not run after moderation/ review is completed. If you don’t want your ad to run right after moderation, check "Stop after moderation".

9. And that’s it! At this point, you’ve now completed all the steps necessary to get your ad up and running and get unique visitors to your offer. All you have to do is to submit the campaign for review, which takes less than an hour and your campaign will be up and running. After starting your campaign, you may view a list of all of your campaigns by clicking the "Campaign List" section, and you can get detailed information on your campaign's performance by clicking the "Statistics" tab.

Final Verdict

Push House is a reliable and well-designed Push advertising network with a worldwide reach and a significant amount of high-quality traffic. The network has been focusing on push traffic since 2018 and it has always been optimizing and improving its ad tech system by creating the best targeting options and a simple user interface that appeals to all affiliates and produces great campaign results.

The inclusion of the Cloaking.House is a wonderful touch as it offers affiliates a free spy tool to see what kind of ads are already working well for others in their niche. This always puts you a step ahead in terms of testing what is already proven to work.

Push House regularly introduces new features and updates to improve the user experience and campaign performance. Some recent updates include In-Page capping, proprietary In-Page Push traffic, major API update, Templates in Campaign Groups, Retargeting Pixel, Micro-bidding, Badges functionality, and expanded social media presence on Facebook, Instagram, LinkedIn, Telegram, and YouTube.